Not all websites are made equal, and we aim to be completely transparent about the quality of the sites we offer links on.
For a site to achieve a 5 star rating, in our estimation an average user would truly believe they were visiting a real website that is not part of a PBN. It should pass any manual review; and it's at the highest possible caliber.
On the flip side, for a 1 star rating, a site would most likely use a free wordpress theme; and have content written by cheap indian writers. We always do our best to avoid footprints; but this level of site is much more detectable than a higher caliber one that we would offer.
NOTE: You always get a chance to view the site before your link is placed, even after winning an auction; you have 24hrs to change your mind upon winning an auction (at no cost), so you are never at risk; and our quality ratings here are to be used as a guide.
We do a comprehensive analysis of the backlink profile of every site in our network, and give it a rating of 1-5 stars.
The issue with most other sellers is, while their metrics (DR etc.) might look good, this can be gamed. It takes individual analysis of links to get a true picture, and we do this for you.
For a site to achieve a 5 star rating, it will have very few (if any) 'spammy' links, the link profile will consistent of genuine organic links; ones which generally would've existed before we acquired the domain. In our experience, you're much better getting a DR20 link with a good profile than a DR60 with trashy backlinks.
How we judge whether a link is good, we typically assess the following:
By looking at the above (among other factors), we can determine the true power of the link profile, as opposed to relying to metrics which don't give the full picture.
On the flip side, for a 1 star rating, a site will typically have trash links. And for some purposes, this is fine, so we do offer this (and expect it to be sold MUCH cheaper). Typically this consists of clearly inorganic links from low quality websites.
